BRAND IDENTITY
Asian Market
Service:
BRAND SUITE
About:
The Asian Market in Escondido, California, needed a brand makeover. Their current look was so very dated, especially since the owner was eyeing an online leap. Knowing that most online shoppers are millennials and Gen Zs, our goal was crystal clear—to craft a brand that speaks their language. We went for a vibe that's fresh, playful, and modern, while honoring the Asian traditions like the Maneki-Neko cat.
Brand aesthetic:
MODERN
FUN
CUTE
