The Destination Group came to us with an existing logo and real estate website, but neither truly reflected the caliber of clients she wanted to attract. Her branding lacked personality and emotional pull, and she was paying a high monthly cost for a generic real estate website that promised leads but delivered very little return. The site was not converting visitors, did not position her as a luxury expert, and ultimately was not supporting the growth of her business.
We built a luxury-focused brand inspired by the story behind the name Destination, designed to attract high end clients in Bucks County and Philadelphia. The new brand and website increased leads by 20 percent in the first month.